Mapping as a sales tool

Google has said that the next step in Search is to put all the information onto a Map. The power of being able to show complex data within a geographic display, is that it makes it instantly comprehensibility.

Imagine that you are Estate Agent and one morning you recieve an email asting if you would be interested in joint selling 17 properties that are within a 10 mile radius of your office.  There is a link on the email that takes you to a page with summary details of the 17 properties that are available and as an agent of long standing, you recognise some of them as familiar...

This is precisely what we did for INEA and, not surprisingly, this highly targetted email marketing acheives a 35% response rate.....everybody was interested.

Being able to plot your data onto a Google map makes it real and useable in all sorts of ways. 

  • At its simplest it is a planning tool for sale people so that multiple visits can be planned for each trip.
  • Or you can use it for marketing and as proof that you know information about your customers as in the example above.
  • Or it can be used for reporting.  Tracking where your customers are, getting insight into where your systems are missing opportunities (Tableau or PowerBI).

Tinit has a lot of experience in combining your data with public data and mapping it together to provide real insights.



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Related to Mapping as a sales tool

INEA Rebuild

A database platform that enables Estate Agents to share and collaborate. What started as a fairly small data sharing application, now has a suite of specialist tools that are all designed to meet the needs of a British Estate Agent - from geo-mapping of properties to automated ‘colour particulars’ and including a range of dedicated email marketing tools that can transform productivity. The rebuild of the INEA website blends our knowledge of mapping with big data so that agents can share their properties with other members.


There are over 22 million homes in the UK and we move once every six years on average throughout our lifetime. That's a lot of data and we deal with a good proportion of it.


Homewise is a specialist in equity release services.

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